| 000 | 01721cam a2200277u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 090913s2010 ||||||||||||||||||||eng|u | ||
| 020 | _a9780470484838 | ||
| 100 | 1 |
_aBesanko, David, _d1955- |
|
| 245 | 1 | 0 |
_aEconomics of strategy / _cDavid Besanko, et. al... |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, N.J. : _bJ. Wiley & Sons, _cc2010. |
||
| 300 |
_axxv, 593 p. : _bill ; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aMGMT218 | ||
| 650 | 1 | 4 |
_aStrategic planning _xEconomic aspects. |
| 650 | 1 | 4 | _aManagerial economics. |
| 700 | _aDranove, Davis. | ||
| 700 | _aShanley, Mark (Mark T.) | ||
| 700 | _aSchaefer, Scott. | ||
| 520 | _aIn today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.The newly revised 5 th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students-tomorrow's future managers-will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment. | ||
| 005 | 20170126095111.0 | ||
| 001 | 32037 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c14040 _d14040 |
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