000			01802cam a2200241u 4500
007			ta
008			090915s2009 ||||||||||||||||||||eng|u
020			_a9780750687393
100	1		_aParsons, Elizabeth, _d1909-
245	1	0	_aContemporary issues in marketing and consumer behaviour / _cby Elizabeth Parsons, Pauline Maclaran.
260	0		_aOxford : _bButterworth-Heinemann, _cc2009.
300			_axi, 219 p. : _bill ; _c25 cm.
500			_aIncludes bibliographical references and index.
505			_aPreface p. vii Contributors p. ix Chapter 1 Introduction: Marketing in the Contemporary Organization Elizabeth Parsons and Pauline Maclaran p. 1 Chapter 2 A History of Marketing Thought Mark Tadajewski p. 13 Chapter 3 Postmodern Marketing and Beyond Pauline Maclaran p. 37 Chapter 4 Arts Marketing Krzysztof Kubacki and Daragh O'Reilly p. 55 Chapter 5 Building Brand Cultures Pauline Maclaran p. 73 Chapter 6 Consumer Collectives Nia Hughes p. 89 Chapter 7 Gender and Consumer Behaviour Lydia Martens p. 105 Chapter 8 Ethical Debates in Marketing Elizabeth Parsons p. 121 Chapter 9 Sustainable Marketing and the Green Consumer Caroline Miller p. 141 Chapter 10 Social Marketing and Consumer Citizenship Effi Raftopoulou p. 161 Chapter 11 New Technologies of Marketing Research Elizabeth Parsons p. 177 Chapter 12 The Global Consumer Emma Surman p. 197 Index p. 213.
520			_aIdeal as a text for contemporary marketing modules and a concise overview to marketing and consumer behaviour, Contemporary Issues in Marketing and Consumer Behaviour is an indispensable guide to this vital area of modern marketing practice.
650		4	_aMarketing.
650		4	_aConsumer behavior.
700			_aMaclaran, Pauline.
005			20170126095112.0
001			32041
003			UOWD
942			_cREGULAR
999			_c14044 _d14044