| 000 | 01002cam a2200241u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 040303s2010 ||||||||||||||||||||eng|u | ||
| 020 | _a9780136094234 | ||
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra |
| 250 | _a6th ed. | ||
| 260 | 0 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2010. |
|
| 300 |
_a929 p. : _bill ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 4 | _aMarketing research. |
| 650 | 1 | 4 |
_aMarketing research _xMethodology. |
| 526 | 0 | _aHDR900 MARK977 | |
| 520 | _aThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. | ||
| 005 | 20170126095139.0 | ||
| 001 | 32398 | ||
| 003 | UOWD | ||
| 942 | _cCRS | ||
| 999 |
_c14386 _d14386 |
||