| 000 | 00705cam a2200241u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 100504s2011 ||||||||||||||||||||eng|u | ||
| 020 | _a9780538754873 | ||
| 100 | 1 |
_aMcDaniel, Carl D., _d1942- |
|
| 245 | 1 | 0 |
_aIntroduction to marketing / _cCarl McDaniel, Charles Lamb, Joseph F. Hair. |
| 250 | _a11th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western, _cc2011. |
||
| 300 |
_axxv, 777 p. : _bill. (chiefly col ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 4 | _aMarketing. | |
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | _aLamb, Charles W. | ||
| 700 | _aHair, Joseph F. | ||
| 005 | 20170126095154.0 | ||
| 001 | 32580 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c14558 _d14558 |
||