| 000 | 00901pam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 030203s2004 njua b 001 0 eng | ||
| 010 | _a 2003043373 | ||
| 020 | _a0131405462 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2004 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 246 | 3 | _aIntegrated advertising, promotion, and marketing communications | |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004. |
||
| 300 |
_axxvii, 538 p. : _bill ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aTBS982 | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 005 | 20170126093201.0 | ||
| 001 | 18958 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1465 _d1465 |
||