000			01288cam a2200253u 4500
007			ta
008			100614s2010 ||||||||||||||||||||eng|u
020			_a9780814731956
100	1		_aGray, Jonathan Alan.
245	1	0	_aShow sold separately : _bpromos, spoilers, and other media paratexts / _cJonathan Gray.
260	0		_aNew York : _bNew York University Press, _cc2010.
300			_axi, 247 p. : _bill ; _c23 cm.
500			_aIncludes bibliographical references (p. 223-238) and index.
505			_aIntroduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
650		4	_aAdvertising _xTelevision programs _xSocial aspects.
650		4	_aAdvertising _xMotion pictures _xSocial aspects.
650		4	_aTelevision programs _xMarketing _xSocial aspects.
650		4	_aMotion pictures _xMarketing _xSocial aspects.
650		4	_aParatext.
005			20170126095205.0
001			32711
003			UOWD
942			_cREGULAR
999			_c14683 _d14683