| 000 | 00780cam a2200241u 4500 | ||
|---|---|---|---|
| 999 |
_c14736 _d14736 |
||
| 001 | 32765 | ||
| 020 | _a9780136118749 | ||
| 020 | _a9780273756064 | ||
| 082 | _a658 LO SE | ||
| 100 | 1 |
_aLovelock, Christopher H. _94227 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2011. |
||
| 300 |
_a648 p. : _bill., map ; _c29 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 526 | 0 | _aMARK270 HDR974 MARK938 | |
| 650 | 1 | 4 |
_aMarketing _xManagement _92 |
| 650 | 1 | 4 |
_aProfessions _xMarketing _9845 |
| 650 | 4 |
_aService industries _xMarketing _9846 |
|
| 650 | 4 |
_aCustomer services _xMarketing _9847 |
|
| 700 | 1 | 0 |
_aWirtz, Jochen _9848 |
| 942 |
_c3DAY _2ddc |
||