| 000 | 00754cam a2200253u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 100803s2009 ||||||||||||||||||||eng|u | ||
| 020 | _a9780070131552 | ||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr. ... [et al.]. |
| 250 | _a1st [Australian] ed. | ||
| 260 |
_aNorth Ryde, N.S.W. : _bMcGraw-Hill, _cc2009. |
||
| 300 |
_axvii, 414 p. : _bill ; _c26 cm. |
||
| 500 | _aIncludes references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMarketing _xDecision making. |
|
| 700 | _aGountas, John I. | ||
| 700 | _aMavondo, Felix T. | ||
| 700 | _aMullins, John W. | ||
| 005 | 20170126095215.0 | ||
| 001 | 32843 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c14810 _d14810 |
||