| 000 | 01017cam a22003254a 4500 | ||
|---|---|---|---|
| 008 | 031112s2004 njua b 001 0 eng | ||
| 010 | _a 2003063819 | ||
| 020 | _a1576601471 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bB733 2004 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 245 | 0 | 0 |
_aBrands and branding / _c[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. |
| 260 |
_aPrinceton, NJ : _bBloomberg Press, _c2004. |
||
| 300 |
_axv, 256 p. : _bill. (some col ; _c22 cm. |
||
| 490 | 1 | _aThe economist series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xForecasting. |
|
| 700 | 1 | _aClifton, Rita. | |
| 700 | 1 |
_aSimmons, John, _d1948- |
|
| 700 | 1 | _aAhmad, Sameena. | |
| 830 | 4 | _aThe economist series. | |
| 005 | 20170126093203.0 | ||
| 001 | 18987 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1493 _d1493 |
||