000			01358cam a2200289u 4500
007			ta
008			101017s2010 ||||||||||||||||||||eng|u
020			_a9780749460570
100	1		_aLindstrom, Martin, _d1970-
245	1	0	_aBrand sense : _bsensory secrets behind the stuff we buy / _cMartin Lindstrom ; foreword by Philip Kotler.
250			_a2nd ed.
260			_aLondon : _bKogan Page, _cc2010.
300			_ax, 175 p. : _bill ; _c22 cm.
500			_aIncludes bibliographical references and index.
520			_aIn this updated paperback edition of the 2005 edition, Lindstrom (Buyology) explains how sensory aspects of products seduce consumers. Based on his global sensory branding research, the marketing expert presents examples of how companies tempt us to purchase everything from foods to computers and services by appealing to our senses and the need for ritual and belonging. His Smash Your Brand test assesses whether brand appeal is still sustainable even if a product's features are changed.
650	1	4	_aBrand name products.
650	1	4	_aBusiness names.
650		4	_aAdvertising _xbrand name products.
650		4	_aAdvertising _xPsychological aspects.
650		4	_aSenses and sensation.
700			_aKotler, Philip, _d1931-
526	0		_aHDR974
005			20170126095231.0
001			33054
003			UOWD
942			_cREGULAR
999			_c14999 _d14999