| 000 | 00826cam a2200241u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 101120s2009 ||||||||||||||||||||eng|u | ||
| 020 | _a9781848556706 | ||
| 245 | 0 | 0 |
_aBusiness-to-business brand management : _btheory, research and executive case study exercises / _cedited by Mark S. Glynn, Arch G. Woodside. |
| 260 | 0 |
_aBingley UK : _bJAI Press, _cc2009. |
|
| 300 |
_axi, 489 p. : _bill ; _c23 cm. |
||
| 440 | 0 |
_aAdvances in business marketing and purchasing _v15 |
|
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aBrand name products _xManagement. |
|
| 650 | 4 | _aProduct management. | |
| 650 | 4 | _aIndustrial marketing. | |
| 700 |
_aGlynn, Mark S., _eEditor. |
||
| 700 |
_aWoodside, Arch G., _eEditor. |
||
| 005 | 20170126095236.0 | ||
| 001 | 33123 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c15062 _d15062 |
||