000 00644cam a2200205u 4500
007 ta
008 101206s2010 ||||||||||||||||||||eng|u
020 _a9780273719953
100 1 _aWalvis, Tjaco.
245 1 0 _aBranding with brains :
_bthe science of getting customers to choose your company /
_cTjaco Walvis.
260 0 _aHarlow :
_bFinancial Times Prentice Hall,
_cc2010.
300 _axv, 244 p. :
_bill ;
_c24 cm.
500 _aIncludes bibliographical references and index.
650 4 _aBranding (Marketing)
_xPsychological aspects.
650 4 _aBranding.
005 20170126095238.0
001 33157
003 UOWD
942 _cREGULAR
999 _c15095
_d15095