000			01498cam a2200217u 4500
007			ta
008			101206s2008 ||||||||||||||||||||eng|u
020			_a2120071545212
100	1		_aBhargava, Rohit.
245	1	0	_aPersonality not included : _bwhy companies lose their authenticity--and how great brands get it back / _cRohit Bhargava.
260			_aNew York : _bMcGraw-Hill, _cc2008.
300			_axiv, 300 p. : _bill ; _c21 cm.
500			_aIncludes bibliographical references and index.
520			_aMarketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. Personality Not Included is an essential guide for brands on putting back the missing ingredient in their marketing to build loyal customers, foster consumer (and employee) evangelists, and create a connection that goes beyond profit. The future of business requires new authenticity. Personality is the secret weapon that brings authentic brands to life.
650		4	_aBranding (Marketing)
650		4	_aAuthenticity (Philosophy)
005			20170126095239.0
001			33170
003			UOWD
942			_cREGULAR
999			_c15107 _d15107