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_c15158 _d15158 |
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| 001 | 33223 | ||
| 020 | _a9780335220328 | ||
| 082 | _a378.106 MA MA | ||
| 100 | 1 |
_aMaringe, Felix. _956294 |
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| 245 | 1 | 0 |
_aMarketing higher education : _btheory and practice / _cFelix Maringe and Paul Gibbs. |
| 260 |
_aLinkMaidenhead : _bOpen University Press, _cc2009. |
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| 300 |
_axiv, 195 p. : _bill ; _c23cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _aHow can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? | ||
| 650 | 1 | 4 |
_aUniversities and colleges _xMarketing. _914894 |
| 650 | 4 |
_aEducation, Higher _xMarketing. _914892 |
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| 700 |
_aGibbs, Paul. _942554 |
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| 856 |
_uhttps://uowd.box.com/s/padn0p2yaomaxxzm8xw7vltypyv1bf7j _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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