| 000 | 00872cam a2200241u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 101227s2009 ||||||||||||||||||||eng|u | ||
| 020 | _a9782940373840 | ||
| 100 | 1 | _aNoel, Hayden. | |
| 245 | 1 | 0 |
_aConsumer behaviour / _cHayden Noel. |
| 246 | _aConsumer behavior | ||
| 260 |
_aLausanne, Switzerland : _bAVA Academia, _cc2009. |
||
| 300 |
_a175 p. : _bcol. ill ; _c23 cm. |
||
| 440 | 0 |
_aBasics marketing _v01 |
|
| 500 | _aNumbering on alternate pages. | ||
| 520 | _aUsing real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. | ||
| 650 | 4 | _aConsumer behavior. | |
| 650 | 4 | _aMarketing. | |
| 005 | 20170126095243.0 | ||
| 001 | 33233 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c15167 _d15167 |
||