000 01625cam a2200241u 4500
999 _c15201
_d15201
001 33268
020 _a9780071220941
082 _a.
100 1 _aKatz, Jerome A.
_962921
245 1 0 _aEntrepreneurial small business /
_cJerome A. Katz, Richard P. Green.
250 _a3rd ed.
260 0 _aNew York :
_bMcGraw-Hill Higher/Irwin,
_cc2011.
300 _a1 v. (various pagings) :
_bcol. ill ;
_c29 cm.
500 _aIncludes bibliographical references and indexes.
520 _aEntrepreneurial Small Business (ESB)provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas.Katz and Greenrecognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
650 4 _aSmall business
_xManagement.
_9668
650 4 _aNew business enterprises
_xManagement.
_915235
650 4 _aEntrepreneurship.
_911
650 4 _aManagement and Business Studies.
_92095
700 _aGreen, Richard P.
_962922
856 _uhttps://uowd.box.com/s/6igcfsas55nbj6zxnvmpsy7oar439agv
_zLocation Map
942 _cREGULAR
_2ddc