| 000 | 01314cam a2200193u 4500 | ||
|---|---|---|---|
| 999 |
_c15211 _d15211 |
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| 001 | 33278 | ||
| 020 | _a9780071221467 | ||
| 082 | _a302.23 DO DY | ||
| 100 | 1 |
_aDominick, Joseph R. _943015 |
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| 245 | 1 | 0 |
_aDynamics of mass communication : _bmedia in transition / _cJoseph Dominick. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Higher Education, _cc2011. |
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| 300 |
_axxiii, 482 p. : _bill. (chiefly col ; _c28 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication. | |
| 650 | 1 | 4 |
_aMass media. _91544 |
| 856 |
_uhttps://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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