| 000 | 01053cam a2200205u 4500 | ||
|---|---|---|---|
| 999 |
_c15220 _d15220 |
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| 001 | 33289 | ||
| 020 | _a9780071288682 | ||
| 082 | _a384 GR EL | ||
| 100 | 1 |
_aGross, Lynne S. _926005 |
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| 245 | 1 | 0 |
_aElectronic media : _ban introduction / _cLynne Schafer Gross. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Higher Education, _cc2010. |
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| 300 |
_axv, 442 p. : _bill ; _c24 cm. |
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| 500 | _aRev. ed. of: Telecommunications. 9th ed. c2006. Includes bibliographical references and index. | ||
| 505 | _aThe significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene. | ||
| 650 | 4 |
_aTelecommunication. _92624 |
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| 650 | 4 |
_aBroadcasting. _943101 |
|
| 856 |
_uhttps://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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