| 000 | 00536nam a2200193u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 101229s2010 ||||||||||||||||||||eng|u | ||
| 020 | _a9780077117481 | ||
| 100 | 1 | _aLaforet, Sylvie. | |
| 245 | 1 | 0 |
_aManaging brands : _ba contemporary perspective / _cSylvie Laforet. |
| 260 |
_aLondon : _bTHe McGraw Hill, _c2010. |
||
| 300 |
_axxiv, 412 p. : _bill ; _c26 cm. |
||
| 650 | 1 | 4 |
_aBrand name products _xManagement. |
| 650 | 1 | 4 | _aProduct management. |
| 005 | 20170126095247.0 | ||
| 001 | 33296 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c15227 _d15227 |
||