| 000 | 01219cam a2200229u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 110104n xx 000 0 und u | ||
| 020 | _a9780077127138 | ||
| 100 | 1 | _aHollensen, Svend. | |
| 245 | 1 | 0 |
_aMarketing planning : _ba global perspective / _cSvend Hollensen. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aMaidenhead : _bMcGraw-Hill Education, _c2010. |
|
| 300 |
_axxiii, 430 p. : _bill ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aThe primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. | ||
| 650 | 4 |
_aMarketing _xplanning. |
|
| 035 | _a13977 | ||
| 005 | 20170126095248.0 | ||
| 001 | 33313 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c15244 _d15244 |
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