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_c15381 _d15381 |
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| 001 | 33463 | ||
| 020 | _a9780500515402 | ||
| 082 | _a. | ||
| 100 | 1 |
_aPricken, Mario. _919609 |
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| 245 | 1 | 0 |
_aCreative strategies : _bidea management for marketing, advertising, media and design / _cMario Pricken. |
| 260 |
_aLondon : _bThames & Hudson, _cc2010. |
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| 300 |
_a311 p. : _bill. (chiefly col ; _c27 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aForeword01 Creative culture02 Creative team leading03 Creative teams04 Creative briefing05 Creative process06 Creative spacesAppendix. | ||
| 520 | _aKey creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and communication. | ||
| 650 | 1 | 4 |
_aAdvertising. _9669 |
| 650 | 1 | 4 |
_aAdvertising campaigns. _927633 |
| 856 |
_uhttps://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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