| 000 | 00931cam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 000809s2000 at a b 001 0 eng | ||
| 010 | _a 00340982 | ||
| 020 | _a1865082317 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5822 _b.S84 2000 |
| 082 | 0 | 0 |
_a659.1/01/9 _221 |
| 100 | 1 | _aSutherland, Max. | |
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn't, and why / _cMax Sutherland and Alice K. Sylvester. |
| 250 | _a2nd ed. | ||
| 260 |
_aSt. Leonards, NSW : _bAllen & Unwin, _c2000. |
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| 300 |
_axv, 326 p. : _bill ; _c23 cm. |
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| 500 | _a"New revised international edition"--Cover. | ||
| 504 | _aIncludes bibliographical references (p. 304-315) and index. | ||
| 526 | _aMARK333 MARK940 | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
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| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aSylvester, Alice K. | |
| 005 | 20170126093210.0 | ||
| 001 | 19061 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1567 _d1567 |
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