000			01510cam a2200229u 4500
007			ta
008			040131s2004 ||||||||||||||||||||eng|u
020			_a0131230115 _c£40.99
100	1		_aSolomon, Michael R.
245	1	0	_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon.
250			_a6th ed.
260	0		_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2004.
300			_axviii, 621 p. : _bchiefly col. ill ; _c29 cm.
500			_aIncludes bibliographical references and index.
505			_aSect. 1. Consumers in the Marketplace -- Ch. 1. Consumers Rule -- Sect. 2. Consumers as Individuals -- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self -- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying and Disposing -- Ch. 11. Group Influence and Opinion Leadership -- Ch. 12. Organizational and Household Decision Making -- Sect. 4. Consumers and Subcultures -- Ch. 13. Income and Social Class -- Ch. 14. Ethnic, Racial, and Religious Subcultures -- Ch. 15. Age Subcultures -- Sect. 5. Consumers and Culture -- Ch. 16. Cultural Influences on Consumer Behavior -- Ch. 17. The Creation and Diffusion of Global Consumer Culture.
526			_aMARK217 MARK936
650		4	_aConsumer behavior.
005			20170126095332.0
001			33890
003			UOWD
942			_cREGULAR
999			_c15791 _d15791