| 000 | 00724cam a2200253u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 040725s2003 ||||||||||||||||||||eng|u | ||
| 020 |
_a0071199144 _c£39.99 |
||
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a3rd ed. | ||
| 260 | 0 |
_aBoston, Mass. : _bMcGraw-Hill, _c2003. |
|
| 300 |
_axx, 668 p. : _bill ; _c26 cm. |
||
| 500 | _aIncludes index. | ||
| 526 | _aMARK270 | ||
| 650 | 4 |
_aService industries _xMarketing. |
|
| 650 | 4 | _aCustomer services. | |
| 650 | 4 | _aMarketing. | |
| 700 | _aBitner, Mary Jo. | ||
| 005 | 20170126095340.0 | ||
| 001 | 33982 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c15882 _d15882 |
||