| 000 | 01142cam a22003254a 4500 | ||
|---|---|---|---|
| 008 | 040513s2004 nyua 001 0 eng | ||
| 010 | _a 2004048540 | ||
| 020 | _a1591840384 (acid-free paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dICrlF |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.Z24 2004 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aZagula, John. | |
| 245 | 1 | 4 |
_aThe marketing playbook : _bfive battle-tested plays for capturing and keeping the lead in any market / _cJohn Zagula and Richard Tong. |
| 260 |
_aNew York : _bPortfolio, _c2004. |
||
| 300 |
_axxii, 313 p. : _bill ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _aReveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aMarketing. _2sears. |
|
| 650 | 7 |
_aStrategic planning. _2sears. |
|
| 700 | 1 |
_aTong, Richard, _d1961- |
|
| 005 | 20170126093212.0 | ||
| 001 | 19083 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1589 _d1589 |
||