| 000 | 00614cam a2200229u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 040923s2004 ||||||||||||||||||||eng|u | ||
| 020 |
_a0060081996 _c£7.50 |
||
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 4 |
_aThe fall of advertising and the rise of PR / _cAl Ries and Laura Ries. |
| 260 |
_aNew York : _bHarperBusiness, _c2004. |
||
| 300 |
_axxi, 295 p. : _bill ; _c21cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 1 | 4 | _aAdvertising. |
| 650 | 1 | 4 | _aBrand name products. |
| 650 | 4 | _aPublic relations. | |
| 700 | _aRies, Laura. | ||
| 005 | 20170126095342.0 | ||
| 001 | 34016 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c15912 _d15912 |
||