| 000 | 00581cam a2200193u 4500 | ||
|---|---|---|---|
| 999 |
_c16282 _d16282 |
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| 001 | 34395 | ||
| 020 | _a075933871X | ||
| 082 | _a0 | ||
| 100 | 1 |
_aJain, Subhash C., _d1942- _917647 |
|
| 245 | 1 | 0 |
_aMarketing planning & strategy / _cSubhash C. Jain. |
| 246 | _aMarketing planning and strategy | ||
| 250 | _a7th ed. | ||
| 260 |
_aMason, Ohio : _bThomson, _c2004. |
||
| 300 |
_axviii, 935 p. : _bill ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aMARK935 MARK922 TBS904 MARK904 | ||
| 650 | 4 |
_aMarketing _xManagement. _92 |
|
| 942 |
_cREGULAR _2ddc |
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