000			01307cam a2200313 a 4500
008			050414s2005 ohua 001 0 eng d
010			_a 2005274028
020			_a0324200579
035			_a(OCoLC)ocm57389990
040			_aEXW _cEXW _dIXA _dIBS _dDLC
042			_alccopycat
050	0	0	_aHF5415.5 _b.S736 2005
082	0	0	_a658.8/12 _222
100	1		_aStein, Donna Baier.
245	1	4	_aThe new marketing conversation : _bcreating and strengthening relationships between buyers and sellers / _cDonna Baier Stein, Alexandra MacAaron.
260			_aMason, Ohio : _bThomson, _cc2005.
300			_axii, 271 p. : _bill ; _c24 cm.
500			_aIncludes index.
505	0		_aThe new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
650		0	_aCustomer relations.
650		0	_aBusiness communication.
650		0	_aRelationship marketing.
650		0	_aMarketing.
700	1		_aMacAaron, Alexandra.
005			20170126093216.0
001			19131
003			UOWD
942			_cREGULAR
999			_c1637 _d1637