000 00797cam a22002654a 4500
008 031113s2004 enka b 001 0 eng
010 _a 2003024860
020 _a0749441143
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.G766 2004
082 0 0 _a658.8
_222
100 1 _aGroucutt, Jon.
245 1 0 _aMarketing :
_bessential principles, new realities /
_cJonathan Groucutt, Peter Leadley, Patrick Forsyth.
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_c2004.
300 _axviii, 540 p. :
_bill ;
_c25 cm.
504 _aIncludes bibliographical references (p. [521]-530) and index.
650 0 _aMarketing.
700 1 _aLeadley, Peter,
_d1943-
700 1 _aForsyth, Patrick.
005 20170126093216.0
001 19136
003 UOWD
942 _cREGULAR
999 _c1642
_d1642