000			01288cam a2200265u 4500
007			ta
008			101005s2008 ||||||||||||||||||||eng|u
020			_a9780470823262
100	1		_aChevalier, Michel, _d1943-
245	1	0	_aLuxury brand management : _ba world of privilege / _cMichel Chevalier, Gérald Mazzalovo.
260			_aSingapore ; Chichester : _bJohn Wiley, _cc2008.
300			_axiv, 423 p. : _bill ; _c24 cm.
500			_aIncludes bibliographical references and index.
505	0		_aIntroduction p. vii Chapter 1 Specificities of the luxury industry p. 1 Chapter 2 Major luxury sectors p. 33 Chapter 3 The power of the luxury brand p. 81 Chapter 4 Brand lifecycle p. 117 Chapter 5 The luxury client p. 149 Chapter 6 Brand identity p. 177 Chapter 7 Managing creation p. 233 Chapter 8 Communication p. 265 Chapter 9 International distribution p. 295 Chapter 10 Retailing p. 321 Chapter 11 Logistics and licensing p. 353 Chapter 12 The brand audit p. 373 Index p. 411.
526			_aHDR974
650		4	_aBrand name products _xManagement.
650		4	_aLuxury goods industry.
650		4	_aLuxuries _xMarketing.
650		4	_aBrand name products _xMarketing.
700			_aMazzalovo, Gerald.
005			20170126095430.0
001			34605
003			UOWD
942			_cREGULAR
999			_c16485 _d16485