000 | 00796cam a22002654a 4500 | ||
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008 | 040721s2004 enka 001 0 eng | ||
010 | _a 2004017032 | ||
020 | _a0749442980 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415 _b.C52254 2004 |
082 | 0 | 0 |
_a658.8 _222 |
100 | 1 | _aCheverton, Peter. | |
245 | 1 | 0 |
_aKey marketing skills : _bstrategies, tools, and techniques for marketing success / _cPeter Cheverton ; [foreword by Malcolm McDonald]. |
250 | _a2nd ed. | ||
260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
||
300 |
_axiii, 383 p. : _bill ; _c25 cm. + _e1 CD-ROM (4 3/4 in.) |
||
500 | _aIncludes index. | ||
650 | 0 | _aMarketing. | |
650 | 0 | _aStrategic planning. | |
005 | 20170126093217.0 | ||
001 | 19145 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c1651 _d1651 |