| 000 | 01070cam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | 100817s2010 enka b 001 0 eng | ||
| 010 | _a 2010935044 | ||
| 015 |
_aGBB066862 _2bnb |
||
| 016 | 7 |
_a015565946 _2Uk |
|
| 020 | _a9780199587407 (hbk.) | ||
| 020 | _a019958740X (hbk.) | ||
| 035 | _a(OCoLC)ocn636906680 | ||
| 040 |
_aUKM _cUKM _dYDXCP _dBWK _dLGG _dCDX _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.H65 2010 |
| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 | _aHolt, Douglas B. | |
| 245 | 1 | 0 |
_aCultural strategy : _busing innovative ideologies to build breakthrough brands / _cDouglas Holt and Douglas Cameron. |
| 260 |
_aOxford : _bOxford University Press, _cc2010. |
||
| 300 |
_axv, 387 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aMarketing _xSocial aspects. |
|
| 650 | 0 |
_aBranding (Marketing) _vCase studies. |
|
| 700 | 1 | _aCameron, Douglas. | |
| 035 | _a(IMchF)fol13606417 | ||
| 005 | 20170126095435.0 | ||
| 001 | 34683 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c16539 _d16539 |
||