| 000 | 01401cam a22003618a 4500 | ||
|---|---|---|---|
| 008 | 100310s2010 vtu 001 0 eng | ||
| 010 | _a 2010010152 | ||
| 020 | _a9780566089039 (hardback : alk. paper) | ||
| 020 | _a9780566089046 (ebook) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.P734 2010 |
| 082 | 0 | 0 |
_a658.8001/9 _222 |
| 245 | 0 | 4 |
_aThe psychology of marketing : _bcross-cultural perspectives / _cby Gerhard Raab ... [et al.]. |
| 260 |
_aBurlington, VT : _bGower, _c2010. |
||
| 263 | _a1009 | ||
| 300 |
_axviii, 393 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aMarket psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing. | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 0 |
_aConsumer behavior _xPsychological aspects. |
|
| 650 | 0 |
_aConsumer's preferences _vCross-cultural studies. |
|
| 700 | 1 | _aRaab, Gerhard. | |
| 035 | _a(IMchF)fol13442008 | ||
| 035 | _a(UOWD)13827 | ||
| 035 | _a(UOWD)16788 | ||
| 700 | _aGoddard, Jason G. | ||
| 700 | _aAjami, Riad A. | ||
| 700 | _aUnger, Alexander | ||
| 005 | 20170126095439.0 | ||
| 001 | 34732 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c16567 _d16567 |
||