000			01653nam a22003138a 4500
008			100618s2011 nyu b 001 0 eng
010			_a 2010023865
020			_a9780415876070 (hardback)
020			_a9780203836514 (ebook)
020			_a9780415876087 (pbk.)
040			_aDLC _cDLC
050	0	0	_aP90 _b.T874 2010
082	0	0	_a302.23 _222
100	1		_aTurow, Joseph.
245	1	0	_aMedia today : _ban introduction to mass communication / _cJoseph Turow.
250			_a4th ed.
260			_aNew York : _bRoutledge, _c2011.
263			_a1101
300			_axxxii, 621 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMass media.
035			_a(IMchF)fol13230602
035			_a(UOWD)16974
505	0		_aUnderstanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
005			20170126095445.0
001			34818
003			UOWD
942			_cREGULAR
999			_c16653 _d16653