000			01913cam a2200373 a 4500
008			100204s2011 nyu b 001 0 eng
010			_a 2010004242
020			_a9780415471183
020			_a0415471176 (hardback)
020			_a9780415471183 (pbk.)
020			_a0415471184 (pbk.)
020			_a9780203846544 (ebook)
020			_a0203846540 (ebook)
035			_a(OCoLC)ocn430056958
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWK _dDLC
050	0	0	_aHD59 _b.D347 2011
100	1		_aDaymon, Christine.
245	1	0	_aQualitative research methods in public relations and marketing communications / _cChristine Daymon and Immy Holloway.
250			_a2nd ed.
260			_aNew York, NY : _bRoutledge, _c2011.
300			_axi, 397 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
650		0	_aCorporations _xPublic relations _xResearch _xMethodology.
650		0	_aPublic relations _xResearch _xMethodology.
650		0	_aMarketing research _xMethodology.
650		0	_aQualitative research.
700	1		_aHolloway, Immy.
035			_a(IMchF)fol13029707
005			20170126095451.0
001			34901
003			UOWD
942			_cREGULAR
999			_c16730 _d16730