| 000 | 00767cam a2200265u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 100803s2011 ||||||||||||||||||||eng|u | ||
| 020 | _a9780070171466 | ||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr. ... [et al.]. |
| 250 | _a7th ed. | ||
| 260 |
_aNorth Ryde, N.S.W. : _bMcGraw-Hill, _cc2011. |
||
| 300 |
_axv, 352. : _bill ; _c26 cm. |
||
| 500 | _aIncludes references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMarketing _xDecision making. |
|
| 700 | _aGountas, John I. | ||
| 700 | _aMavondo, Felix T. | ||
| 700 | _aMullins, John W. | ||
| 526 | 0 |
_aMARK935 _5UOWD |
|
| 005 | 20170126095456.0 | ||
| 001 | 34981 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c16808 _d16808 |
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