| 000 | 00629nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c16853 _d16853 |
||
| 001 | 35027 | ||
| 020 | _a9780273753360 | ||
| 082 | _a0 | ||
| 100 |
_aKotler, Philip, _d1931- _99179 |
||
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller. |
| 250 | _a14th ed. | ||
| 260 |
_aUpper Saddle River, NJ. : _bPearson Prentice Hall, _cc2014. |
||
| 300 |
_a714 p. ;118 various pages : _bcol. ill. ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 526 | 0 | _aMARK922, TBS904 MARK904 | |
| 650 | 7 |
_aMarketing _xManagement _92 |
|
| 700 |
_aKeller, Kevin Lane, _d1956- _99180 |
||
| 942 |
_cREGULAR _2ddc |
||