000			01481nam a22002778a 4500
008			100917s2011 mau b 001 0 eng
010			_a 2010039067
020			_a9780132177153
040			_aDLC _cDLC
050	0	0	_aHF5415 _b.L47568 2011
082	0	0	_a658.8 _222
100	1		_aLevens, Michael.
245	1	0	_aMarketing : _bdefined, explained, applied / _cMichael Levens.
250			_a2nd ed.
260			_aBoston : _bPrentice Hall, _cc2011.
263			_a1101
300			_axi, 371 p. : _bill. (chiefly col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aExplaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.
650		0	_aMarketing.
035			_a(IMchF)fol13386117
005			20170126095514.0
001			35238
003			UOWD
942			_cREGULAR
999			_c17026 _d17026