| 000 | 01255nam a22003018a 4500 | ||
|---|---|---|---|
| 008 | 101220s2011 vtu 001 0 eng | ||
| 010 | _a 2010052247 | ||
| 020 | _a9780566089220 | ||
| 020 | _a9781409428947 (ebook) | ||
| 040 |
_aDLC _cDLC |
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| 043 |
_af------ _aa------ |
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| 050 | 0 | 0 |
_aHF5475.I74 _bA47 2011 |
| 082 | 0 | 0 |
_a658.80088/297 _222 |
| 100 | 1 | _aAlserhan, Baker Ahmad. | |
| 245 | 1 | 4 |
_aThe principles of Islamic marketing / _cBaker Ahmad Alserhan. |
| 260 |
_aBurlington, VT : _bGower, _cc2011. |
||
| 263 | _a1106 | ||
| 300 |
_axiii, 204 p. ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. | |
| 650 | 0 |
_aMarkets _zIslamic countries. |
|
| 651 | 0 |
_aIslamic countries _xCommerce. |
|
| 035 | _a(IMchF)fol13503047 | ||
| 005 | 20170126095535.0 | ||
| 001 | 35662 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c17288 _d17288 |
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