| 000 | 02506cam a22003138a 4500 | ||
|---|---|---|---|
| 008 | 100713s2010 nju 001 0 eng | ||
| 010 | _a 2010028561 | ||
| 020 | _a9780470633106 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.G63 2010 |
| 082 | 0 | 0 |
_a658.8/72 _222 |
| 100 | 1 | _aGolden, Michelle. | |
| 245 | 1 | 0 |
_aSocial media strategies for professionals and their firms : _bthe guide to establishing credibility and accelerating relationships / _cMichelle Golden. |
| 260 |
_aHoboken, N.J. : _bWiley, _c2010. |
||
| 263 | _a1011 | ||
| 300 |
_axix, 348 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | _aMachine generated contents note: Foreword. -- Preface. -- Acknowledgments. -- Part 1: What. -- What Firms Need to Know About Social Media. -- The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies that address user's most common concerns. -- Chapter 1: Defining and Understanding "Social Media". -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media. -- Part 2: Why. -- The "Why" Behind Using Social Media. -- Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan. -- Chapter 4: Finding Business Purpose in Social Media. -- Chapter 5: Strategy Begins With "Who". -- Chapter 6: Integrated Marketing Tactics. -- Chapter 7: Case Studies and Examples. -- Part 3: How. -- How to Set up and Use the Tools. -- Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs. -- Chapter 8: LinkedIn -- Chapter 9: Twitter -- Chapter 10: Facebook -- Chapter 11: Self-Publishing with Blogs -- Part 4: Tips. -- Tips to Being Effective Online. -- Improve your experience and your outcome with these best practices for publishing, interacting, handling crises, and even "begging out" of using social media. -- Chapter 12: Writing for the Web. -- Chapter 13: Social Media Etiquette. -- Chapter 14: Best Practices. -- Notes. -- Glossary. -- About the Author. -- Index. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aSocial media _xEconomic aspects. |
|
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 | _aSuccess in business. | |
| 035 | _a(IMchF)fol13287479 | ||
| 005 | 20170126095538.0 | ||
| 001 | 35697 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c17323 _d17323 |
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