000 02305pam a2200409 a 4500
008 100730s2010 ctua b 001 0 eng
010 _a 2010029162
020 _a9780300165876 (trade : alk. paper)
020 _a0300165870
040 _aDLC
_cDLC
_dICrlF
050 0 0 _aHD69.S8
_bR646 2010
082 0 0 _a658.8/12
_222
100 1 _aRogers, David L.,
_d1970-
245 1 4 _aThe network is your customer :
_bfive strategies to thrive in a digital age /
_cDavid L. Rogers.
260 _aNew Haven [Conn.] :
_bYale University Press,
_cc2010.
300 _axx, 312 p. :
_bill. ;
_c25 cm.
520 _aA guide to using digital technologies to connect to customers, presenting five basic strategies for creating value in any business using these devices, and featuring a variety of case studies.
504 _aIncludes bibliographical references (p. 287-299) and index.
505 0 _aA new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
521 2 _aAdult
_bFollett Library Resources.
650 0 _aBusiness networks.
650 0 _aSocial networks.
650 0 _aDigital media
_xSocial aspects.
650 0 _aDigital media
_xEconomic aspects.
650 0 _aStrategic planning.
650 7 _aBusiness networks.
_2sears
650 7 _aSocial networking.
_2sears
650 7 _aDigital media
_xSocial aspects.
_2sears
650 7 _aDigital media
_xEconomic aspects.
_2sears
650 7 _aStrategic planning.
_2sears
521 2 _aAdult.
035 _a(IMchF)fol13287568
005 20170126095539.0
001 35722
003 UOWD
942 _cREGULAR
999 _c17347
_d17347