000 | 02305pam a2200409 a 4500 | ||
---|---|---|---|
008 | 100730s2010 ctua b 001 0 eng | ||
010 | _a 2010029162 | ||
020 | _a9780300165876 (trade : alk. paper) | ||
020 | _a0300165870 | ||
040 |
_aDLC _cDLC _dICrlF |
||
050 | 0 | 0 |
_aHD69.S8 _bR646 2010 |
082 | 0 | 0 |
_a658.8/12 _222 |
100 | 1 |
_aRogers, David L., _d1970- |
|
245 | 1 | 4 |
_aThe network is your customer : _bfive strategies to thrive in a digital age / _cDavid L. Rogers. |
260 |
_aNew Haven [Conn.] : _bYale University Press, _cc2010. |
||
300 |
_axx, 312 p. : _bill. ; _c25 cm. |
||
520 | _aA guide to using digital technologies to connect to customers, presenting five basic strategies for creating value in any business using these devices, and featuring a variety of case studies. | ||
504 | _aIncludes bibliographical references (p. 287-299) and index. | ||
505 | 0 | _aA new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. | |
521 | 2 |
_aAdult _bFollett Library Resources. |
|
650 | 0 | _aBusiness networks. | |
650 | 0 | _aSocial networks. | |
650 | 0 |
_aDigital media _xSocial aspects. |
|
650 | 0 |
_aDigital media _xEconomic aspects. |
|
650 | 0 | _aStrategic planning. | |
650 | 7 |
_aBusiness networks. _2sears |
|
650 | 7 |
_aSocial networking. _2sears |
|
650 | 7 |
_aDigital media _xSocial aspects. _2sears |
|
650 | 7 |
_aDigital media _xEconomic aspects. _2sears |
|
650 | 7 |
_aStrategic planning. _2sears |
|
521 | 2 | _aAdult. | |
035 | _a(IMchF)fol13287568 | ||
005 | 20170126095539.0 | ||
001 | 35722 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c17347 _d17347 |