000			02004nam a2200313 a 4500
008			110111s2010 njua 001 0 eng
010			_a 2010549677
020			_a9780470623978
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.S24 2010
082	0	0	_a658.8/72 _222
100	1		_aSafko, Lon.
245	1	4	_aThe social media bible : _btactics, tools, and strategies for business success / _cLon Safko.
250			_a2nd ed.
260			_aHoboken, N.J. : _bWiley, _cc2010.
300			_axix, 771 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aWhat is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement.
650		0	_aInternet marketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aElectronic commerce.
035			_a(IMchF)fol13533098
005			20170126095542.0
001			35753
003			UOWD
942			_cREGULAR
999			_c17378 _d17378