000			01960cam a2200337 a 4500
008			100208s2010 nyua 001 0 eng
010			_a 2010003184
015			_aGBB011405 _2bnb
016	7		_a015478364 _2Uk
020			_a9780071635165 (alk. paper)
020			_a0071635165
035			_a(OCoLC)ocn503638699
040			_aDLC _cDLC _dBTCTA _dYDXCP _dUKM _dC#P _dBWX _dVP@ _dQBX _dMNW _dDLC
050	0	0	_aHF5415.1265 _b.F673 2010
082	0	0	_a658.8/72 _222
100	1		_aForrester, Duane.
245	1	0	_aTurn clicks into customers : _bproven marketing techniques for converting online traffic into revenue / _cDuane Forrester.
260			_aNew York : _bMcGraw-Hill, _cc2010.
300			_axv, 220 p. : _bill. ; _c24 cm.
500			_aIncludes index.
520			_aThis book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--book cover.
505	0		_aSearch marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
650		0	_aCustomer relations.
035			_a(IMchF)fol13037212
005			20170126095542.0
001			35759
003			UOWD
942			_cREGULAR
999			_c17384 _d17384