000			01588nam a22002418a 4500
999			_c17499 _d17499
001			35896
010			_a 2010051148
020			_a9780132176842
020			_a013217684X
040			_aDLC
082	0	0	_a658.8
100	1		_aSolomon, Michael R. _92416
245	1	0	_aMarketing : _breal people, real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
250			_a7th ed.
260			_aBoston : _bPrentice Hall, _c2011.
300			_axxiv, 570 p. : _bcol. ill. ; _c28 cm.
505	0		_aWelcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.
526	0		_aTBS804, MARK804
650		0	_aMarketing _xVocational guidance. _98825
700	1		_aMarshall, Greg W. _93045
700	1		_aStuart, Elnora W. _98826
942			_cREGULAR _2ddc