000			01968pam a2200409 a 4500
008			100426s2010 enk b 001 0 eng
010			_a 2010015569
020			_a9781857885507 (trade)
020			_a1857885503
040			_aDLC _cDLC _dICrlF
050	0	0	_aHF5415.32 _b.G73 2010
082	0	0	_a658.8/34 _222
100	1		_aGraves, Philip.
245	1	0	_aConsumer.ology : _bthe market research myth, the truth about consumers and the psychology of shopping / _cPhilip Graves.
246	3		_aConsumerology
246	3		_aConsumer dot ology
260			_aLondon ; _aBoston : _bNicholas Brealey Pub., _c2010.
300			_aviii, 216 p. ; _c24 cm.
510	3		_aLibrary Journal, August 2010
520			_aExplains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
504			_aIncludes bibliographical references (p. [201]-210) and index.
505	0		_aUnderstanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
521	2		_aAdult _bFollett Library Resources.
650		0	_aConsumer behavior.
650		0	_aConsumers _xResearch.
650		0	_aMarketing research.
650		7	_aConsumers. _2sears
650		7	_aConsumers _xResearch. _2sears
650		7	_aMarketing _xResearch. _2sears
521	2		_aAdult.
510	0		_aLibrary Journal
035			_a(IMchF)fol13148165
005			20170126095557.0
001			35955
003			UOWD
942			_cREGULAR
999			_c17557 _d17557