000			01436pam a2200397 a 4500
008			100823s2011 caua b 001 0 eng
010			_a 2010036007
020			_a9780470613580 (trade)
020			_a0470613580
040			_aDLC _cDLC _dDLC _dICrlF
042			_apcc
050	0	0	_aHD69.B7 _bA21535 2011
082	0	0	_a658.8/27 _222
100	1		_aAaker, David A.
245	1	0	_aBrand relevance : _bmaking competitors irrelevant / _cDavid A. Aaker.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2011.
300			_axvi, 381 p. : _bill. ; _c24 cm.
490	1		_aJossey-Bass business & management series
520			_aExplains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology.
504			_aIncludes bibliographical references (p. 359-370) and index.
521	2		_aAdult _bFollett Library Resources.
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aTechnological innovations.
650		7	_aBrand name products. _2sears
650		7	_aMarketing. _2sears
650		7	_aTechnological innovations. _2sears
830		0	_aJossey-Bass business & management series.
521	2		_aAdult.
035			_a(IMchF)fol13348097
005			20170126095559.0
001			35983
003			UOWD
942			_cREGULAR
999			_c17584 _d17584