000 | 01415cam a2200337 a 4500 | ||
---|---|---|---|
008 | 080915s2012 njua b 001 0 eng | ||
015 |
_aGBA8A2665 _2bnb |
||
016 | 7 |
_a014701804 _2Uk |
|
020 | _a978-0132806466 | ||
020 | _a0136154409 (alk. paper) | ||
035 | _a(OCoLC)ocn244652512 | ||
040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dC#P _dBWX _dNLGGC _dDLC |
||
050 | 0 | 0 |
_aHF5415.1265 _b.S774 2009 |
082 | 0 | 0 |
_a658.8/72 _222 |
084 |
_a85.40 _2bcl |
||
100 | 1 | _aStrauss, Judy. | |
245 | 1 | 0 |
_aE-marketing / _cJudy Strauss, Raymond Frost. |
250 | _a6th ed. | ||
260 |
_aBoston : _bPearson, _cc2012. |
||
300 |
_a448 p. : _bill ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 410-416) and index. | ||
505 | 0 | _aPast, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management. | |
526 | _aMARK301 | ||
650 | 0 | _aInternet marketing. | |
700 | 1 |
_aFrost, Raymond, _d1960- |
|
526 | 0 | _aMARK901 | |
005 | 20170126095600.0 | ||
001 | 36001 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c17601 _d17601 |