| 000 | 00981cam a22003134a 4500 | ||
|---|---|---|---|
| 008 | 051129s2007 njua b 001 0 eng | ||
| 010 | _a 2005057745 | ||
| 020 | _a0805857176 | ||
| 035 | _a(OCoLC)ocm62421348 | ||
| 040 |
_aDLC _cDLC _dC#P _dBAKER _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.K38 2007 |
| 082 | 0 | 0 |
_a659 _222 |
| 100 | 1 | _aKatz, Helen E. | |
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a3rd ed. | ||
| 260 |
_aMahwah, N.J. : _bL. Erlbaum Associates, _c2007. |
||
| 300 |
_axvii, 189 p. : _bill. ; _c23 cm. |
||
| 490 | 1 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references (p. 181-184) and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aMass media and business. | |
| 650 | 0 | _aMarketing channels. | |
| 035 | _a(IMchF)fol11025779 | ||
| 005 | 20170126095610.0 | ||
| 001 | 36136 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c17731 _d17731 |
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