| 000 | 01034pam a2200325 a 4500 | ||
|---|---|---|---|
| 008 | 100723s2012 njua b 001 0 eng|d | ||
| 015 |
_aGBB089127 _2bnb |
||
| 020 |
_a9780137136971 (pbk.) _c£43.99 |
||
| 020 |
_a0137136978 (pbk.) _c£43.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblsr | ||
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 | _aMooradian, Todd A. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cby Todd Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 260 |
_aUpper Saddle River, N.J. ; _aHarlow : _bPearson Education, _cc2012. |
||
| 300 |
_axxiv, 384 p. : _bill. ; _c24 cm. |
||
| 500 | _a"International edition"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
| 700 | 1 | _aMatzler, Kurt. | |
| 700 | 1 | _aRing, Lawrence J. | |
| 035 | _a(Uk)015610864 | ||
| 005 | 20170126095611.0 | ||
| 001 | 36145 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c17739 _d17739 |
||