000 00828cam a2200229 a 4500
999 _c17862
_d17862
001 36277
010 _a2011008294
020 _a9780300167757
040 _aDLC
082 0 0 _a302.2
100 1 _aDaly, John A.
_d1952-
_942896
245 1 0 _aAdvocacy :
_bchampioning ideas and influencing others /
_cJohn A. Daly.
260 _aNew Haven :
_bYale University Press,
_cc2011.
300 _avi, 387 p. ;
_c25 cm.
500 _a"The authoritative guide to selling concepts, compelling action, and getting results"- Book Cover.
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
_942897
650 0 _aSocial interaction.
_911203
650 0 _aCommunication in marketing.
_9165
856 _uhttps://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97
_zLocation Map
942 _cREGULAR
_2ddc