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001 | 36277 | ||
010 | _a2011008294 | ||
020 | _a9780300167757 | ||
040 | _aDLC | ||
082 | 0 | 0 | _a302.2 |
100 | 1 |
_aDaly, John A. _d1952- _942896 |
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245 | 1 | 0 |
_aAdvocacy : _bchampioning ideas and influencing others / _cJohn A. Daly. |
260 |
_aNew Haven : _bYale University Press, _cc2011. |
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300 |
_avi, 387 p. ; _c25 cm. |
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500 | _a"The authoritative guide to selling concepts, compelling action, and getting results"- Book Cover. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aBranding (Marketing) _942897 |
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650 | 0 |
_aSocial interaction. _911203 |
|
650 | 0 |
_aCommunication in marketing. _9165 |
|
856 |
_uhttps://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 _zLocation Map |
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942 |
_cREGULAR _2ddc |